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The Music Industry Lottery: How Many Fans is Enough?

Will your band make it big in the music industry?… Maybe it’s easier than you think!   “…the kids all dream of making it, whatever that means…” (Arctic Monkeys).    There is a known fact in the music industry that only a small percentage of artists will ‘make it big.’.  Analytics company, NextBigSound (now a part of Pandora), completed a study back in 2013.  They found that, of the over one million artists they were tracking, over 90% were considered undiscovered.  Further to that, only 1% of the ‘discovered’ acts could be considered to be mainstream artists.  Certainly the odds of megastardom have only decreased in 2021, with the loss of hundreds of grassroots and independent music venues hindering music careers before they even began.    This could be considered a grim statistic for a musical artist in 2021, whether you are playing in your Mom’s garage or even if you are a regular fixture at a local venue.  It’s like holding a lottery ticket for a promotion in your career and never really knowing if your numbers will come up.   Fortunately there is hope.  Kevin Kelly wrote an essay back in 2008 entitled, 1000 True Fans. This economic theory is essentially a quality-over-quantity approach, suggesting that  a person with a product to sell, a musician for example, can make a successful career by concentrating on marketing to just 1000 fans. He remarks, “it is always easier and better to give your existing customers more, than it is to find new fans.”   This concept has only been perpetuated by the increase of crowdsourcing opportunities and the ability to access a worldwide market via the internet.  At youbloom we champion this idea, offering many opportunities to develop your 1000 true fans. Our recent facility, ‘Artist Matching and Comarketing’ offers an opportunity to market yourself alongside another artist, in a different city, state or country, expanding your reach to other like-minded communities.  There is no limit to the amount of comarketing you can do, for example, if a different artist is comarketed with each  month for five years, it would equate to sixty partnerships in locations all over the world.  This would further increase the chances of developing a solid fan base and thus a successful career in the music industry.  This potential growth is exasperated by another of youbloom’s concepts; Artist Request.  Artists are able to be requested to perform by their fans, creating a touring network across the globe.  Even during these tough times with the pandemic, youbloom has been continuing to connect emerging artists across the world via their Virtual World Tour.   Here at youbloom, we encourage emerging artists to forget playing the lottery with your career, we want to give you the tools to help you grow your fan base and develop them into what Kevin Kelly refers to as “true fans.”   This way everyone has the opportunity to win, not just the 10%…   …Take control of your own career, increase your odds of winning, go to www.youbloom.com for more information on how to be involved.   “I’d rather be working for a paycheck, than waiting to win the lottery” (Bright Eyes).  

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