How Show Creators Can Leverage the Long Tail Concept to Organize a Quality Show. As a Show Creator, do you often find yourself struggling to reach the proper fans with your events? Or maybe you’ve had shows that were targeted at the wrong demographic, and it negatively affected your turnout? As a show creator, you always want to be in tune with the fans of the artists you are booking. At youbloom, we have found the idea of the Long Tail to be extremely successful in this regard. The Long Tail is a concept that aims to find the exact market you need to target by using things like hashtags and streaming data online. youbloomConnect’s fan data collection is available to you as a Show Creator, which gives you access to information like age and location. This data will make your role as a Show Creator so much easier, and will increase the quality and profitability of your shows! If you use these concepts, everyone will leave your shows happy the artists, the fans, and you!The long tail is an effective marketing technique in the 21st century, because physical space is not an issue anymore. When all commerce was done at physical stores, it made no sense for salespeople to stock goods that only a handful of people would buy. The internet has flipped this on its head; it makes sense for all niches to have products targeted at them because the total sum of that niche worldwide will still generate a profit. We see this in effect with the arts as well, because very niche art forms gain traction via streaming and Tik Tok. The digital world makes it so everyone can have a voice and reach their fans! For Show Creators, this means that marketing a show, even to a niche audience, can still generate a large turnout! In the abstract, it may seem unrealistic to leverage the long tail. How can we as Show Creators be sure that fan searches will return with our shows or artists? Fortunately, the data is on our side. The viability of niches has increased drastically due to the internet. A 2008 Amazon report stated that 36.7% of its sales were made up of niche markets. That year Amazon made total revenues of around $19 billion, according to sellerapp.com, so the niche market accounts for about $7 billion! In the music industry, there is potential for similar success, because fans are attracted to unique experiences. Furthermore, each fan has different tastes, so a smaller act may still attract them even if they mainly consume mainstream art. This is why the youbloom data collection makes such a difference you can target fans based on their interests in other artists as well as the ones you are showcasing! You may be asking yourself, if the Long Tail makes niche internet commerce more viable, how does that help in-person shows? This is a valid question, because fans cannot be expected to travel great distances just to see a show. Luckily, youbloom has done a lot of work to rectify this issue. Several of our strategies can help you organize a successful show in spite of this hurdle! One method is creating an incentive for fans to bring their friends. youbloom has created a system in which superfans can help their favorite artist be successful, and you can choose to offer rewards such as free tickets to fans who recruit their friends to attend! Secondly, you can focus on similarities to larger acts in your advertising. For example, a pop-country singer-songwriter can be compared to Taylor Swift, which will attract Taylor Swift fans to your show. There is also potential in digital concerts. These eliminate the need for physical presence at a show, so people from all around the world can tune in and show their support for the artist! The Long Tail is a great strategy to up your game as a Show Creator and increase your event turnout. This blog has outlined many ways that the long tail works in other industries, and how they can be applied to our show creation. It is up to you to target superfans, view their data, and use the long tail! If you are not already a Show Creator and you’d like to use these strategies to plan quality shows, then sign up for youbloom as a Show Creator!
Live Events In the Digital Space
How Show Creators Can Leverage the Long Tail Concept to Organize a Quality Show. As a Show Creator, do you often find yourself struggling to reach the proper fans with your events? Or maybe you’ve had shows that were targeted at the wrong demographic, and it negatively affected your turnout? As a show creator, you always want to be in tune with the fans of the artists you are booking. At youbloom, we have found the idea of the Long Tail to be extremely successful in this regard. The Long Tail is a concept that aims to find the exact market you need to target by using things like hashtags and streaming data online. youbloomConnect’s fan data collection is available to you as a Show Creator, which gives you access to information like age and location. This data will make your role as a Show Creator so much easier, and will increase the quality and profitability of your shows! If you use these concepts, everyone will leave your shows happy the artists, the fans, and you!The long tail is an effective marketing technique in the 21st century, because physical space is not an issue anymore. When all commerce was done at physical stores, it made no sense for salespeople to stock goods that only a handful of people would buy. The internet has flipped this on its head; it makes sense for all niches to have products targeted at them because the total sum of that niche worldwide will still generate a profit. We see this in effect with the arts as well, because very niche art forms gain traction via streaming and Tik Tok. The digital world makes it so everyone can have a voice and reach their fans! For Show Creators, this means that marketing a show, even to a niche audience, can still generate a large turnout! In the abstract, it may seem unrealistic to leverage the long tail. How can we as Show Creators be sure that fan searches will return with our shows or artists? Fortunately, the data is on our side. The viability of niches has increased drastically due to the internet. A 2008 Amazon report stated that 36.7% of its sales were made up of niche markets. That year Amazon made total revenues of around $19 billion, according to sellerapp.com, so the niche market accounts for about $7 billion! In the music industry, there is potential for similar success, because fans are attracted to unique experiences. Furthermore, each fan has different tastes, so a smaller act may still attract them even if they mainly consume mainstream art. This is why the youbloom data collection makes such a difference you can target fans based on their interests in other artists as well as the ones you are showcasing! You may be asking yourself, if the Long Tail makes niche internet commerce more viable, how does that help in-person shows? This is a valid question, because fans cannot be expected to travel great distances just to see a show. Luckily, youbloom has done a lot of work to rectify this issue. Several of our strategies can help you organize a successful show in spite of this hurdle! One method is creating an incentive for fans to bring their friends. youbloom has created a system in which superfans can help their favorite artist be successful, and you can choose to offer rewards such as free tickets to fans who recruit their friends to attend! Secondly, you can focus on similarities to larger acts in your advertising. For example, a pop-country singer-songwriter can be compared to Taylor Swift, which will attract Taylor Swift fans to your show. There is also potential in digital concerts. These eliminate the need for physical presence at a show, so people from all around the world can tune in and show their support for the artist! The Long Tail is a great strategy to up your game as a Show Creator and increase your event turnout. This blog has outlined many ways that the long tail works in other industries, and how they can be applied to our show creation. It is up to you to target superfans, view their data, and use the long tail! If you are not already a Show Creator and you’d like to use these strategies to plan quality shows, then sign up for youbloom as a Show Creator!
