Ted Cohen (Keynote Speaker) A Sea of Gray Hats – How to use the system to change the system
Ted Cohen is Managing Partner of TAG Strategic. TAG is a digital entertainment consulting firm focused on creating strategic relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, tech & mobile industries. Cohen was instrumental in crafting the licensing agreements upon which Rhapsody and the iTunes Store were built and has received the 2013 NARM Presidential Award, previously awarded to Ahmet Ertegun, & Dick Clark, among others.
What are the two most important things independent artists need to know, if they want to ‘make it’?
“We are no longer in a distribution economy, where getting your music available in a record store or played on the local radio station. We are firmly in the Attention Economy, where there is no barrier to getting your music out there. Your main objective now is to make your current and potential fans aware that your music is there and needs to be heard.” “When using social media, you want to be a trusted resource/curator, not just a digital megaphone for your career advancement. Talk about the movies you like, books you’d recommend, and, yes, even praise other independent artists that are noteworthy. “What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists?
“Ideally, everyone is constantly sharing with each other new ideas, new ways to grow their audience. When this happens, fans and artists are all enriched. “
Steve Lindsey – How To Write A Hit – Inspiration or Perspiration
Steve entered the world of music publishing in 1985 as Professional Manager with Chappell Music in London (later Warner Chappell) and was appointed General Manager of Go! Discs Music in 1988. Steve Lindsey is managing director of Elevate Music, a Dublin based music publishing company. Elevate currently represents works by writers such as Cathy Davey, Aslan, Westlife, The Henry Girls, The Flaws and IFTA Award winning score composer Niall Byrne. Steve also sits on the boards of IMRO and MCPS Ireland.
What are the two most important things independent artists need to know, if they want to ‘make it’?
“A) A deep understanding of social media and how to use it effectively. B) That nothing will come to you – you have to put yourself out there.”What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists?
“The knowledge and experience of the speakers is valuable but also is the interaction and sharing of knowledge with other developing artists.”
Peter Astedt – How to get the most out of Spotify
Peter has worked in the music industry for over 25 years. He started his own record label Dead Frog Records of the age of fifteen 1990. In 2008 he started the company Musichelp Sweden AB which is a service company for people/artists in the music industry. Over the years over 8000 artists has gone through his systems. Today Peter is a board member of SOM (Swedish independent music producers, the equality of AIM (UK) and A2IM (USA) and is a board member of Mbin (Music business independent network).
What are the two most important things independent artists need to know, if they want to ‘make it’?
“To understand that you can’t do it yourself. You need a team. The good part you can choose your team members.”What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists?
“The opportunity to network and find people to fit your team. On top of that have the chance on the same day to show your product if you also play.”
Pete Holidai – Managing your career in the 21st century music industry
Pete was a founder member of The Radiators from space whose original line-up produced two albums for London based label Chiswick Records 1977’s TV Tube Heart and 1979s Ghostown which was produced by Tony Visconti.
For many years Pete produced radio sessions for RTE 2fm’s Dave Fanning show, while also producing many emerging Irish artists which lead to a Smithwicks/HotPress award for production in 1991. Currently Pete is playing withTrouble Pilgrims along with original Radiators member Steve Rapid and long term member Johnny Bonnie along with bassist Bren Lynott and rhythm guitarist Tony St Ledger.
What are the two most important things independent artists need to know, if they want to ‘make it’?
“Gathering knowledge and insight of current and future trends can help artist devise a critical pathway to establish a foothold in the industry and recognize the importance of networking and development of key partnerships.”
Myla Hardie – Live Touring & Production
Moving to New York City at an early age of 17, Myla formed her first band of original compositions, “The Myla Hardie Band.” Their album, “Waiting for Perfection” got them on the ballot for the Grammy nomination.
Now with 25 years of professional music experience on stage and off, Myla divides her time administering her family-owned, independent record label, Worldhaus Music, through which she represents four international artists and continues to perform in Brazil, Argentina, Europe and North America.
What are the two most important things independent artists need to know, if they want to ‘make it’?
1) “Never let the business get in the way of your music.” Meaning you should not make an album or write a song thinking of your business plan or how to market it first. The art should always come first and then the business that is meant to be your own will follow. Remember that the industry needs your unique voice to exist and prosper.” 2) “‘Stay in it to win it!’ Persistence and perseverance are the keys to success in the music business. There is no magic formula, it really is just hard work, dedication, having fun, personal relationships and staying around long enough to see your own network grow.”What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists?
“A couple of things, but the most obvious is that you have to show up. Being present and in people’s faces is the only way to make the personal relationships that you need to get anywhere outside of your own network of contacts. The exchange of experiences and just knowing that you are not the only one trying to do this, otherwise, pretty lonely venture has more value than any ticket price. Also, the perspective shift that each may experience from a certain piece of information could change the way you see your direction at this moment or in your future in the music business. Then finally, just building a community of like-minded individuals together makes everyone stronger and the platform as a whole gain clout.”Purchase Tickets to youbloomDublin 2019 Music festival & Summit
