Les Borsai spent the first decade of his music and entertainment industry career focused on touring and artist management, starting as a talent buyer at Avalon Attractions (now Live Nation) and later at Bill Silva Management and his own Modern Artist Management where he managed artists such as Unwritten Law and Jason Mraz. In the past ten years, he has become one of the top digital music entrepreneurs with a focus on mobile, apps and games, founding both the iPhone app developer gridMob and the synch licensing platform for apps and games Songlily.
gridMob, which Les founded in Los Angeles in 2008, quickly emerged as a top iPhone app developer when it introduced iOKi, combining the best of music and gaming into an interactive, social media karaoke game with storefront to purchase additional songs. Borsai executed deals with EMI, Sony/ATV, Universal Music Publishing Group, Disney Music Group and Warner/Chappell, and has franchised the app to create artist-specific iOKi for Lady Gaga and Jason Derulo. gridMob is also behind “Funny Call,” a freemium app that allows the customers to add vocal effects in real time while making calls, with a storefront to sell additional minutes. To date, gridMob apps have surpassed 10 million downloads.
Les is also the co-founder of Songlily (www.songlily.com), a revolutionary website launched in April 2014 offering record labels the ability to market popular music to game and app developers and giving developers the ability to obtain sync licenses on with a click through agreement and a flat fee payment.
Les provides consulting services in the areas of new business development, content licensing, branded products, artist and label management, strategic marketing, ad monetization and anything related to mobile. Les currently serves Zynga Inc. in all music licensing needs, Giphy, Dysonics, Vantage TV for Business Development and Membran Entertainment Group for label relations. Other Clients have included Neowiz Games, On Mobile, Restoration Hardware, Conduit, UJAM, Membran Entertainment Group, and Monstrous. He also serves as an advisor for Biobeats, Peercover, Audiosocket and Ripple.