Peter Astedt

Peter has worked in the music industry for over 25 years. He started his own record label Dead Frog Records of the age of fifteen 1990. The label is still running and is one of the oldest in Sweden. Peter has early on been part of the digital revolution of the music industry and uploaded his first mp3, 1995. He worked on one of the first legal sites for selling mp3 called Vitaminic. He has also started digital distribution services like Music Base, Distrosong and the physical distribution company DFR. 2008 he started the company Musichelp Sweden AB witch is a service company for people/artists in the music industry. Over the years over 8000 artists has gone through his systemsToday Peter is a board member of SOM (Swedish independent music producers, the equality of AIM (UK) and A2IM (USA)). And board member of Mbin (Music business independent network).

2009 Peter created Musichelp:s publishing division Musichelp Publishing. The main focus was placement in commercial, TV, games and movies. The rooster quickly became famous for its quality and today has worked with brands and world commercials like Microsoft, Coca Cola, BMW, Volvo, Huawei, EA-games, Mc Donalds, Viasat, Rocket, Red Bull, Conduit, Viaplay, Sky channel, Rimmel London, GB-Glace, Deutche Telecom, Vodaphone, Nokia, Hilton Hotel, Seven Town, Bealls and many more.

Placements in TV-Series like What about Brian, Beverly Hills 90201, Six feet under, Unemployment, Blue mountain state, Degrassi, Roswell and movies like Drowning Ghost, Bombay Dreams, Hip Hip Hora, Kommissarie Späck, Trevligt Folk and more.

2011 Musichelp expanded into export of Swedish music and work with leading showcase festivals all over the world doing showcases with Swedish music like SXSW, The Great Escape, New Music Seminar, Canadian Music Week, CMJ, Culture Collide, Popkomm.

2015 Musichelp became a part owner of Swedens biggest showcasefestival Live at Heart , witch is held first week in September in Örebro for the last seven years and contains 250 bands from over 10 countries.

Over the years Peter has spoken or been on panels on several international music conferences like SXSW, Midem, CMJ, Future Music Forum, Trigger Creative Conference, Sync Summit NYC, Candian Music Week, Caribbean Music, Live at Heart, Sync Summit London, Cutting Edge (NOLA), Rookie, Beatmeet and more. Also lectured on Linné University, Örebro University, Piteå Högskola, University of southern Mississippi, Loyola University, Kungliga Musik Högskolan, Boomtown, Musikmakarna and danish B-group.

The topics has been many but the more popular ones is “What happens when you fuck up a placement”, “Why is Sweden such a music export country”, “Working with worldwide campaigns”, “How to showcase”, “How to work in the new digital market”.