How to Promote Your Music – It’s really frustrating, right? You are a songwriter and you write really good songs. People such as your friends and family have listened to your songs, and they tell you that you have the talent for writing awesome melodies and lyrics! However, the problem is that you have not been able to get clients to hire you to write songs for them. This is leaving you frustrated, and results in many sleepless nights. The truth is that if you do not know how to promote your music and let people know about the services you offer, then no one will hire you – it’s that simple. In this article, you will learn some easy ways on how to promote your music and get clients as a songwriter. 1. You need to niche down and dominate it in order to get clients as a songwriter. Before we get started on the tips to market yourself, there is something very important you need to know about. That is you need to pick a niche and then dominate it. You can do this by picking one genre of music and mastering it. You do not want to be known as that “music songwriter,” instead you want to be known as that “jazz” or “country” or “rock music songwriter.” By picking a niche and dominating it, you become the go-to guy when clients need lyrics in that genre of music. This gives you an edge and helps you stand out amidst the many songwriters out there struggling to get by, and this edge will lead to more clients. 2. You need to go digital to get clients as a songwriter. Thanks to technology and the internet, you can reach millions of people everyday. Most businesses nowadays a website and a company email, so you need to take advantage of these opportunities as a songwriter too. One way to connect with potential clients is by starting a blog and providing value for your fans and audience. The keyword here is “value;” you want to provide so much value for prospective clients that they see you as an expert and the go-to guy when they need your services. Also by having a website and a blog, you can upload samples of your writings and lyrics that people can download and review. One final tip in this section is to collect email addresses on your website, and stay in touch with them so they become familiar with you and your brand. By building your fan base online, you will have an army that will spread the word about you to their friends and increase your reach. 3. You need to embrace social media to get clients as a songwriter. Social media is probably the hottest thing right now. If you are looking for the fastest way to spread your name and become known then you need to jump on the social media bandwagon. By having social media profiles on the major platforms (Facebook, X, and Instagram), you can easily be heard by a lot of people. Recently, Facebook announced that they have about 1 billion active users on their platform. That’s really huge, and you do not need that amount of people to become successful. All you need is a way to reach some of those people, preferably within your local community, to build up your fan base. By posting your lyrics and songs you have completed online, you get to have people connecting with you and your brand. Maintaining a social media presence is one of the most effective strategies to get yourself known and attract paying clients to your business. 4. Get out there and network to get clients as a songwriter. This is one idea that a lot of people find very difficult. Most people would prefer to sit in their house and do all interactions by email or phone. But unfortunately, this does not work very well. As a songwriter trying to get clients, you need to be ready to meet people and do a lot of networking. You don’t even need to travel outside of your locality! Start small by meeting people around your community. An important mantra in the songwriting business is “it’s all about who you know.” While this might sound like a cliché, it is absolutely true. You need to keep your ear to the ground and network with people in the same industry as you. Something to be careful about in networking is that you want to avoid coming across as a needy or offensive. Think about what you can offer to the other person even before you pitch your services. This way the relationship is more of a win-win situation than a needy one. 5. Pick someone and develop them to get clients as a songwriter. This point is all about working with an up-and-coming artist by providing lyrics for them. The advantage of this is that you get to flex your creative writing skills while using the artist as a stage to project your lyrics. The truth is that when starting out, you are going to find it a little difficult to get noticed by the “big boys” in your industry. The best way to get on their radar is to have a performer who is constantly singing your lyrics. This way, you are not just pitching written lyrics, you are showing them a complete product that includes melody and instrumentals. This helps you become recognized as an expert and someone that they actually want to work with. Promoting yourself is crucial to your success and will help you get clients as a songwriter. It is probably more important than stage performance or understanding song theory. The truth is that if nobody knows you, then nobody hires you. How to promote your music and get clients as a songwriter is a guest post by Uche Ibe. Uche Ibe is a passionate singer and blogger as www.welovesinging.com. He enjoys teaching people how to sing and helping them become better singers. You can connect with him by visiting his blog or sending him an email. How to Promote Your Music and Get Clients as a Songwriter
How to Promote Your Music – It’s really frustrating, right? You are a songwriter and you write really good songs. People such as your friends and family have listened to your songs, and they tell you that you have the talent for writing awesome melodies and lyrics! However, the problem is that you have not been able to get clients to hire you to write songs for them. This is leaving you frustrated, and results in many sleepless nights. The truth is that if you do not know how to promote your music and let people know about the services you offer, then no one will hire you – it’s that simple. In this article, you will learn some easy ways on how to promote your music and get clients as a songwriter. 1. You need to niche down and dominate it in order to get clients as a songwriter. Before we get started on the tips to market yourself, there is something very important you need to know about. That is you need to pick a niche and then dominate it. You can do this by picking one genre of music and mastering it. You do not want to be known as that “music songwriter,” instead you want to be known as that “jazz” or “country” or “rock music songwriter.” By picking a niche and dominating it, you become the go-to guy when clients need lyrics in that genre of music. This gives you an edge and helps you stand out amidst the many songwriters out there struggling to get by, and this edge will lead to more clients. 2. You need to go digital to get clients as a songwriter. Thanks to technology and the internet, you can reach millions of people everyday. Most businesses nowadays a website and a company email, so you need to take advantage of these opportunities as a songwriter too. One way to connect with potential clients is by starting a blog and providing value for your fans and audience. The keyword here is “value;” you want to provide so much value for prospective clients that they see you as an expert and the go-to guy when they need your services. Also by having a website and a blog, you can upload samples of your writings and lyrics that people can download and review. One final tip in this section is to collect email addresses on your website, and stay in touch with them so they become familiar with you and your brand. By building your fan base online, you will have an army that will spread the word about you to their friends and increase your reach. 3. You need to embrace social media to get clients as a songwriter. Social media is probably the hottest thing right now. If you are looking for the fastest way to spread your name and become known then you need to jump on the social media bandwagon. By having social media profiles on the major platforms (Facebook, X, and Instagram), you can easily be heard by a lot of people. Recently, Facebook announced that they have about 1 billion active users on their platform. That’s really huge, and you do not need that amount of people to become successful. All you need is a way to reach some of those people, preferably within your local community, to build up your fan base. By posting your lyrics and songs you have completed online, you get to have people connecting with you and your brand. Maintaining a social media presence is one of the most effective strategies to get yourself known and attract paying clients to your business. 4. Get out there and network to get clients as a songwriter. This is one idea that a lot of people find very difficult. Most people would prefer to sit in their house and do all interactions by email or phone. But unfortunately, this does not work very well. As a songwriter trying to get clients, you need to be ready to meet people and do a lot of networking. You don’t even need to travel outside of your locality! Start small by meeting people around your community. An important mantra in the songwriting business is “it’s all about who you know.” While this might sound like a cliché, it is absolutely true. You need to keep your ear to the ground and network with people in the same industry as you. Something to be careful about in networking is that you want to avoid coming across as a needy or offensive. Think about what you can offer to the other person even before you pitch your services. This way the relationship is more of a win-win situation than a needy one. 5. Pick someone and develop them to get clients as a songwriter. This point is all about working with an up-and-coming artist by providing lyrics for them. The advantage of this is that you get to flex your creative writing skills while using the artist as a stage to project your lyrics. The truth is that when starting out, you are going to find it a little difficult to get noticed by the “big boys” in your industry. The best way to get on their radar is to have a performer who is constantly singing your lyrics. This way, you are not just pitching written lyrics, you are showing them a complete product that includes melody and instrumentals. This helps you become recognized as an expert and someone that they actually want to work with. Promoting yourself is crucial to your success and will help you get clients as a songwriter. It is probably more important than stage performance or understanding song theory. The truth is that if nobody knows you, then nobody hires you. How to promote your music and get clients as a songwriter is a guest post by Uche Ibe. Uche Ibe is a passionate singer and blogger as www.welovesinging.com. He enjoys teaching people how to sing and helping them become better singers. You can connect with him by visiting his blog or sending him an email. 