Fan devotion is a rather inherent trait we possess as individuals who are absorbed into the music of our choice, which is a by-product of our incalculable ‘love’ for a particular band or an artist. As fans, we have the power to exercise our fan – devotion in numerous ways that will help build the […]
How to Hook the Super-Fan
Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. All brands have super-fans. They’re a key component in building and sustaining a successful career by enagaging a solid fanbase. The question then becomes: what classifies as a brand and how do you build one that […]
Crowdsourcing: Will it Really Shape Your Music Career?
What is Crowdsourcing? “Crowdsourcing” can be defined as a sourcing model which enables individuals to gain a particular good or service through an exchange. Today, crowdsourcing is quite prominent between artists of all disciplines. Musicians, sculptors and designers connect through crowdsourcing sites where they can gain […]
You’ve Been Writing Song Lyrics Wrong
As musical styles progress and change with the times, one thing is for certain, writing song lyrics continues to play a vital part in what sets artists from being good to being considered a great. So for those of you currently in a creative drought, here is some advice from a few of the greats. […]
House shows are the New Frontier of the DIY
There’s a new way to get your band out there: house shows. Playing local clubs and venues is certainly a must for any emerging band. But the networking opportunity that might spring from throwing house shows is something not to sleep on. It might seem counter-intuitive that playing a house show is more fruitful than […]
