Music Marketing: Your Band As A Brand
(Post Via SARA HARRISON) You may come up with the best marketing strategy that is fit for your band, but the most important thing is to come up with a brand and something you can do consistently. All efforts you’ve done for your marketing campaign will fail if you don’t follow through with your plans. If you’re in a band and you want to be popular in the music scene, you have to face countless others who want to be just as famous as their stars. Your best bet is to have a good marketing strategy.
Awareness: Who Is Aware of Your Brand Of Music ?
Music isn’t your only tool to be known by your fans. You can also invite people to attend your gigs and review you as a band, so they can spread the word.You can reach out to local bloggers and influencers with free tickets to your gig, or a free EP to give access to your music. Snapchat becoming a widely used service even by popular news sites, which means a lot of users are going to look for you here as well if they are your fans. Facebook is your friend, but you shouldn’t stick to groups and pages. You can use the power of live streaming, sharing commentary and creating the atmosphere of being engaging by always staying up to date with Facebook’s latest trends and using them to engage your fans.
Responsiveness: Are You Communicating With Fans?
Of course, you can’t exactly form a fan base if you’re not appealing to your prospective fans. It’s not always about your music, but how you convey it. You should be a group that people want to follow and check out. You should convey a personality of sorts when you interact with your fans, even in social media. Artists and bands may want to consider how large is their fan base first before releasing their tracks. If you want to make a partnership with labels, your social media numbers maybe your version of credibility for partners and sponsors. One way to do this is by making design contests. You can challenge artists to create posters or shirt designs for your brand, and print the winner.
Exposure: Where Do You Bring Your Music?
So you have a band, and you want to be known. You have tracks ready, and you may have been doing gigs of your own as well. However, this shouldn’t count as your overall exposure, as you may need to do something more to fully expose your fans to your music. For instance, you can do unique song covers such as acoustic versions of your favorite non-acoustic songs, or slow versions of fast music. Spotify has grown to be the best alternative option to the radio. It's one of the only bonafide music platforms to share your playlists to your fans inside and outside Spotify. You can team up with popular podcasters to have your music featured in their episodes, or you and your band can make a podcast as well. This is a handy way to have something to engage your audiences with that is not always your music.
Online Is Not Always the Best
This may seem counterintuitive, but this is something everyone should always remember, your offline presence should be just as strong as your online presence. Help your fans know that you are available in the real world to interact with. You should try establishing a home base where you’re always expected to appear, so fans can go and see you. Discmaker suggests you can go to local fests, events, venues, and bars to do gigs so people can discover your music. This is of course in venues outside your “home base.” You can also try out geo-targeting your audience in emails, newsletters, and Facebook events. This means, with the right guidance, you can attract and focus on potential fans in areas closer to the place you will have events in.
If you’re looking for a simpler way to join these networks, check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/ where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.
The AuthorSARA HARRISON Sara is a music enthusiast who loves to play guitar and the piano. She has alarge selection of music CDs with Rock and Blues being her favourite. In her spare time, she’s studying to be a music teacher and enjoys visiting music festivals. She currently writes for Undercover.net.au and enjoys life.
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