Mexican band RunToLife co-marketed with Loss. Here's what they had to tell us about their experience:
"We've Comarketed with Loss and everything worked very well!" RuntoLife
What inspired you to match and comarket with other youbloom artists?
The simple Idea to join efforts with artists around the globe but with the vision & hope to perform live and touring together in the near future.
Has comarketing with other artists with youbloom grown your fan base?
I'd like to say yes because we were presented over a new audience, now we know there are some people who follow us Via Facebook & Instagram and it is very satisfying!
What do you think the future holds for artist partnering in general?
It is a great and innovative idea that will cross frontiers taking music to another level. I think about partnering also in collaboration in the recording of music, videos and of course touring worldwide.
Could you tell us a little about your music and where you are from?
I am from Xalapa, Veracruz, México. In 2007, I joined efforts with friends of mine who were playing in different bands and we had the idea to form a new band based on Folk & Alternative Stuff. We wanted to have a name with real meaning. For that reason we selected Runtolife as our main project. Our influences are almost from second late 90's we love bands like Vertical Horizon, New Radicals, Barenaked Ladies, Incubus, and many Modern Rock bands of that moment, after joining efforts with Carlos Cortes, Mayo Sotero and José Ramón García, we had more vision and more variety of sound from Brit Pop, Funk and some Progressive Rock. I can say we were definitely in love with Rock & Metal Stuff, however our own research and growth in music took us into different levels and creativity. I decided to compose more intimate songs with an acoustic sound by having an acoustic guitar in the main of everything and blend the rest. That was the start of the recording of two Ep's we produced ourselves with low budget.
However, we were invited to perform in more local venues until we had our debut in Méxco City when we played with a band called KAAY. After that we met producers Osvaldo Flores & Rafael Rosas from Cuernavaca, Morelos in a battle of bands. We began to start working on our first studio album debut called "Can't Write Love Songs" between having shows in Puebla, Veracruz, Morelos and Mexico City. We recorded the whole album in almost 1 year until we launched it digitally in late 2010. From that moment we knew our music was spreading out of México. The following years, we had the chance to perform some gigs in New York City, Los Angeles & London. I have to say I did some traveling stuff and played in many open mics but the most incredible thing was to visit Berlin, where I had the chance to collaborate in the production of the sound logo for SEAT Car Company through an international contest called Musicathon. Finally I knew Runtolife was the right meaning to keep writing songs, and for that reason, I keep doing that. The big news is that I am working in the launching of a new album by the end of February 2021 and it is going to be awesome! The journey will continue!
Have you previously partnered in any way with other artists? If so, could you tell us about that?
Yes, through the years we have partnered with many artists for indie touring like Meteora, Never After Before & Monodram. For recording we were invited to record songs with Artists Like Random & Violeta Berdón and during youbloom connect we partnered with LOSS from Brazil and it was incredible to spread our ideas. The feedback was amazing because our music was shown in more places.