(Post via Ryan Stable, written by Michele Enouch) Having a street team is a great way to promote. You have less stress and things to worry about, and most fans are more than willing to help out. Just make sure you are ready and prepared before starting a street team. Is your music good enough yet? Do you have the money to purchase promoting material? Do you have anything to promote? All of those are crucial to have before starting a street team. Always make sure that people know you have a street team and that you’re always recruiting people for it.
Online Street Team
When starting a street team, it is best to start online. The fans who signed up for your email list are best to start off with because they are already invested in you and are keeping up on you. It will be easier to contact those people and you can invite them individually. A social media street team should be done next. There are ways you can make forms for them to fill out on your social media and make multiple ways for them to join. It’s also easy for fans to keep up to date and for you to post tasks for them to do. It will also help your email list grow. Having members post things at the same time on multiple social medias will help give you more of a buzz and will get others interested. Getting an online street team gives you a wider range of things to do. You can have fans share videos, tweeting and re-tweeting, and share posts. It’s a great way to get feedback on things that you want to do. They can help you decide and create posters and shirts, as well as coming up with new merchandise to sell.
Offline Street Team
Having a street team on the streets is still very important. It’s a lot easier to find out what place you’re more popular online so you know where to start the street team. You want to find fans who are willing to go out and post fliers or pass out stickers and talk about you to other people and call up radio stations to request your song. They will make things more personal when promoting and it will help with getting more fans. You have to make sure that you have the money to provide the promotional tools for them to pass out. Asking fans to promote you isn’t all you need to do. You want to make sure to reward them as well since they are using their free time to help promote you. It can be anything. A shirt, tickets, CD, stickers, etc., will all work and will make people want to do more. You can even turn tasks into contests and give out prizes for whoever did the most. Keep them interested to have them want to help you. Make sure not to do give out the same thing too many times or it will get old and they won’t be doing it as much. Make sure to do meet-and-greets with them so you guys can connect and they’ll feel more excited to help.
Engage With Your Street Team
Finding people who are most influential will help the most. They will be the ones who will talk to people about you and get them interested, whether it’s online or off. They’re the ones that their friends go-to for new music. You want to make sure that when you get people to join your team that they are willing to do things to help you out. You don’t want them to be rude and give you a bad name. They will be trying to help, but you don’t want them to be pushy are make people upset in any way. It will look bad on you. It’s not always easy to monitor that, but when you start hearing about it, you should try to fix it. Always make sure your team members know what you expect them to do for you and the Do’s and Don’ts of what you want before they sign up. And always keep them updated with events or anything coming up.
You want to make sure that there’s always a way for your members to contact you or anyone else. Email is always a great way for them to keep in contact, but creating a FaceBook private group for just the members is a great way for them to keep in touch with each other and get help from each other. Having groups set up for specific cities will help the members feel more connected with each other and can even get together to come up with ideas on what to do. Emails are great for members to report what they’re doing. They can send written reports and photos of what they’re doing. It will help you keep track of what’s going on and where. Having a forum will help each other stay in connect and have easy access to anything they have a question about and maybe even before they ask it. It’s easier to find what they’re looking for.
Make sure to reward them for their help and that they know you appreciate all that they are doing for you. If you get the right people to work on your team, they will do anything to help you out, so you want to make sure you can do anything to show your appreciation. It will be hard to get noticed without their help.
How Independent Musicians Can Build a Street Team is a guest post by Michele Enouch
Michele Enoch is a music business graduate from Musicians Institute who has managed and promoted bands for years. She is now working on her photography and helping performers advance in their career. Her passion has always been music and she is exploring all aspects of the industry. Michele appreciates all kinds of music and seeing music in all kinds of environments. She enjoys crocheting hats and toys, reading and writing mystery and horror stories, taking pictures of everything she can, food from around the world, and adorable animals. She is always on the look out for anything new and exciting
I'm a music business professional with an innate interest for music and subcultures! Nothing brings me more joy than to hear about people's newest music obsession, I can tell you I am currently digging a lot of OK Go.